Data Strategy · Analysis Chrome kept third-party cookies. Privacy Sandbox was shut down. Six years of industry preparation for a deadline that never arrived — and the case for owning your own data is stronger than it was. Updated August 2026 · 15 min read · Timeline verified against published announcements For most of six … Read more
Experimentation · Buyer’s Guide Google Optimize died in 2023 and was never replaced. The market that filled the gap is now consolidating hard — and most sites buying into it don’t have the traffic to use it. Updated August 2026 · 14 min read · Market changes and pricing verified Google shut down Optimize on … Read more
Operations · Strategy The average stack isn’t designed. It accretes — one tool per problem, each bought by a different person, none of them ever removed. Here’s how to build one deliberately, and how to dismantle one that already happened to you. Updated August 2026 · 14 min read · Written after auditing rather too … Read more
Content · Field Guide Google does not penalise AI-written content. It penalises what AI makes trivially easy to produce — and in March 2026 it enforced that distinction hard enough to remove some sites entirely. Updated August 2026 · 15 min read · Policy verified against Google Search Central The question “does Google penalise AI … Read more